previous artists

Lana Del Rey

Our artist's music videos will take inspiration from previous artists such as Lana Del Rey. Lana Del Rey's first videos used effects that made them seem old and 'rustic' helping her to stand out as an indie artist which is what we would like to do with our artist.

The music video for video games doesn't feature Lana Del Rey in much and is mostly narrative using effects such as sepia and black and white to make it seem old. It is as though a hand held camera is used which makes the video seem like little effort has been put into the video which is what we would like to achieve with our artist as she is indie so we would like her main focus to be on her music rather than her image or her videos.This will help to appeal to her fans as they will like that she is more focused on her music. There are fast cuts throughout the video including cuts to Lana Del Rey singing, we would use this effect for our artists videos by making her look like she has put little effort into her appearance and having her in different working class locations.

 

This video also uses effects such as black and white to make it seem old. Many of the shots seem as though they haven't been set up for the video mkaing it seem effortless which will appeal to the audience of an indie artist as this will again make it seem as though the main focus is on the music. The cuts to Lana Del Rey singing show her as quite innocent but at the same time slightly sexualised by her clothing and makeup appealing to the male audience.