Constructing an indie artist

This artist we found on YouTube she is called Jayme she has a popular YouTube account and posts regular videos to a fond audience of some who are committed fans and interested in seeing her journey to success, while others are new and have come across her covers of existing songs from the main artists video. Many people on YouTube are keen to follow undiscovered artists on their journey to being signed and then seeing them become successful through a record label. We want our artist to be like this and enter the industry through popularity on YouTube showcasing her talent for just that singing with a guitar to then be signed but keep these authentic features.

 

Audience

 

 The target audience will be teenagers and young adults both male and female. As this is an indie artist these fans will be interested in the music more than the image of our artist. However, there will be some sexualised images released of her to appeal more to the male audience and grap their attention but these images will still be quite innocent and not too revealing.

The audience will also be in mind when creating songs which our artist will write herself. Her songs will include life expereiences, feelings and emotions that fans of this age will be going through so they can relate to this artist. She will also play the guitar appealing to people who are very musical as they can appreciate her musical talent.

Her music videos will also have the target audience in mind as these will be kept very simple with the main focus being on the music. This will enable her fans to appreciate her musical abilities instead of just her image. However, her image will also be important to the target audience as they want her to look like an indie artist and have a unique flare to her not just like all the mainstream artists on the market.