music video concept

The music video will be kept quite simple as we want the fans of our artist to see that the main focus is on her music and not her image or music videos. We will use effects such as sepia and black and white to make the video seem old. Ther will be cuts to shots that are done with a hand held camera to make the video seem as though little effort has been put in and it is just a video filmed by friends. This will also appeal to the audience as it will be like videos they may make so they will be able to relate to our artists video. Our video will also show the personality of our artist so the audience can get to know her and this will help them connect to her and be able to understand her background helping to understand the lyrics of her self written songs. 

 

 Our video will mainly be filmed at a festival with a group of girls who are fans of our artist being the poeple who mainly feature. They will be shown doing normal everyday things and having a good time at the festival which will help the audience relate to this as they may have experienced this before. As the girls in our video are fans this will also encourage viewers to be fans as they will see how much they are enjoying the music. They will be wearing typical festival clothes such as shorts, short tops, wellies and headbands to show the audience little effort has been put in.

There will be cuts to our artist performing on stage however this will be kept to a minimum as our artist won't feature in our video much. In these performance shots she will just be on stage on her own singing with a guitar with no backing dancers or anything to distract from the music. This will keep the video simple and again make it seem as though the focus is mainly on the music. She will be wearing a big flowery headband, shorts and a short top to make it seem like little effort has been put into her appearance. This will also mean she is dressed similar to her fans showing that she is the same as them and doesn't need to overly dress up showing that she is indie.

There will also be cuts to the girls featured in the video playing the guitar and having a sing  along outside their tent at the festival. This will show the audience that our artist and the fans are very much alike which will appeal to the audience of an imdie artist as they want to be able to relate to the artist.










Towards the end of the music video the cutting speed will become faster and there will be cuts to the fans drinking and being drunk having a good time listening to the music. The audience will be able to relate to this as they will probably be doing things like this aswell. It will also make it seem as though the fans and the artist alike aren't bothered about what other people think about them. This is important with our inde artist as it will show the audience that she cares about her muisc more.