Clothing
The artist we are creating is going to wear clothes typical of an 18
year old - dungarees, shorts, crop tops and baggy t shirts. We want our
artist to style herself wearing clothes that people her age do whilst
adding an individual edge to it. In coming to fame our artist has
produced YouTube videos where she is seen wearing casual clothes and
looking quite natural we want to continue this trend whilst also adding a
different edge to it and more exaggerating this casual style. We are
emphasising our artists attraction to festivals and gigs and so her
clothing will reflect the clothes you wear to this kind of event such as
long socks and lots of random jewellery. Many of the photos that we
release of our artist will be self taken or taken by a friend as we want
her to be accessible visually by her fans but not involved in photo
shoots and press events often as she is to be gaining publicity in other
ways mainly performing.
Shops the clothes will be from will be very much high street: ASOS, American Apparel, Missguided, Topshop.
Hair
Hair has become ridiculously important in the music industry and can be
seen as the signature of an artist, we want our artist to look desirable
and want people to be interested in her or maybe want to look like her -
to do this we need to stay on trend whilst also setting trends. Our
artist is going to be experimental with her hair colour whilst keeping
the length long and the style wavy for a summer beach, festival going,
rough and ready yet presentable look. Our artist is going to use Crazy
Colour semi permanent dye to alter her hair from performance to photo
shoot and vice versa. The colours that the hair will be dyed or dip dyed
are pinks, blues, greens and oranges whilst keeping the base hair of
the colour a mousey blonde so it can be returned to a neutral colour for
intimate performances of more mellow slow songs. Celebrities and their
hair styles litter magazines and dominate the way in which people
colour, cut or style their hair and this is what we hope to achieve with
our artist as her style will be more alternative we will use her hair
to make her seem trend setting whilst also not following the celebrity
crowd with their hair conventions.
Personality
We hope to stress the personality of our artist through videos and
interviews in magazine and particularly use this to appeal to the
"indie" conventions. Our artist will seem very genuine and down to earth
by making funny faces in press pictures where other artists pose and
regularly making mistakes in interviews and saying things she shouldn't.
In pictures particularly this is where our artist is going to stick to
her roots and express her personality, making funny photos in pictures
is going to be her signature - Cara Delevigne a hugely successful young
model has been known to pull faces in pictures such as the ones above
and this has made her more appealing to her fans as she seems genuine
and carefree considering she is a model. The laid back attitude will
show that our artist is not trying to be something she isn't and
priority is placed on her vocal ability rather than acting prim and
proper in interviews or looking stunning all the time.
Props
The artist will occasionally perform with a guitar but not consistently
instead there will be numerous props that regularly make an appearance
in her performances. For example a small tattoo that has meaning and is
sung about in songs is to be on show at various performances, the artist
will also often wear a beanie hat and a lot of jewellery such as rings
and different quirky earrings. The style of the artist will be ever
changing and so the props will vary depending on season and performance.
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