history of the music video - 2000's

Crazy in love - Beyonce (2003)

 The video begins with a close up of Jay Z which then cuts to Beyonce walking down the street. She is wearing a tight, low top and shorts which may appeal to the male audience as it is showing her as sexualised but also the female audience as they will want to be like her. Slow motion effects are used and close ups of her walking from behind which add to her being sexualised. She is then shown dancing in a sexualised way again appealing to the male audience, this also fits in with the music. This cuts to her dancing with other people, the mise en scene of the run down buildings contrast to the music and the clothes worn which make the music video more interesting. The bright colours then change to darker colours with a fire as Jay Z returns and Beyonce is dancing in the rain which makes the audience want to carry on watching. 

Since u been gone - Kelly Clarkson (2004)

 This video begins with a panning shot to show the mise en scene of the room which then ends on Kelly Clarkson. There are cuts to different camera angles of her as she is miming the lyrics of the song. The narrative is quite important in this music video, she is shown to be just like a normal person, sat in her house and not being able to find anything to wear. This will appeal to the female audience as she will seem just like them and the lyrics will seem as though she is going through the same things as an average person does. This is in contrast to the performace shots when the song seems to speed up. These show her as not a normal person living an everyday life but show her enjoying herself unlike in the narrative of the video. As the music speeds up the pace of the cuts between performance and narrative also speed up.

Fallin' - Alicia Keys (2001)

 This video begins with a long shot which then zooms in to an extreme close up of Alicia Keys face as she is singing the song, this shows her emotions to the lyrics. This is cut with shots of her playing the piano. There are cuts between performance shots using different camera angles and narrative shots of her leaving on a train. The pace of the shots vary according to the speed of the song, speeding up when the song speeds up and slowing down when the song slows down.