History of the music video - 1960s

Hard days night - Beatles (1964)

This video is from the film 'hard days night.' At the beginning there are the use of titles on the screen with the name of the song. In this music video the bands characters and personalities are shown  more through narrative. A big crowd of people are shown chasing the Beatles wanting to see them which shows they are a well known, popular band. There is the use of comedy throughout with people falling over and the crowd running past the band while they are on the phone. There are many different cuts to different scenes, settings and mise en scene which keep the music video interesting and help to explain the narrative of the video. The cuts also show the crowd are chasing the band everywhere. There are close ups of members of the bands' faces juxtaposed with close ups of the crowds faces to show their reaction when they get a glimpse of the band. The crowd are all female and we come across a few male throughout the video who don't seem to be bothered about the band while the female are chasing them, this sexualises the band.

Be my baby - The Ronettes (1963)

This video just contains performance and is entirely in black and white. There are cuts from long shots of the 3 singers to close ups of their faces as they are performing. There is a crowd in the background shown to be enjoying the music and we can hear cheering from them throughout the video. There are also dancers behind the singers who add to the entertainment of the video. Different camera angles are used to show the singers and dancers. The singers also dance which could possibly show them in a sexual manner and make them appeal to men.

Good vibrations - The Beach Boys (1966)

This music video begins with a fade in with an angled camera shot of the band performing the song. There are cuts to different close ups of members of the bands and instruments from different angles. It is entirely in black and white with just performance shots. The camera zooming in on the band is an effect used. As the song slows down there is a cut to a close up of a girl smiling as she hears and sees the band, this could make the band appeal to women. There are then cuts between the band performing and the girl watching.