history of the music video - 1970's

Space Oddity - David Bowie (1972)

 This video begins with the special effect of a blue squiggly line which cuts to the singer, this line then keeps appearing through the video. Colours are now used with special effects to make them more vivid. There are cuts to different camera angles of the singer with the camera occasioanly zooming in. Strange camera angles are used and the camera sometimes wobbles to make the music video seem slightly strange, along with the vivid colours, which may appeal to the audience of the band and the song. The video is quite simple with just the use of the singer and no extra people but the special effects make it more interesting for the audience so they want to carry on watching and listening. They will also help the audience to remember the song. 

It's only rock and roll - Rolling Stones (1974)

This video contains no narrative with just the band performing, The mise en scene used, the bouncy castle and the sailor outfits make the video seem a bit strange but this may add to the fun of the video and appeal to the target audience of this type of music. There are cuts between long shots of the whole band and close ups of separate members of the band. They are shown danicng which may also add to the fun and humour of the video as this shows the band having a good time while they are performing. The bouncy castle begins filling up with foam towards the end of the video which adds to the strangeness but also ther humour as the drummer seems to be drowning in the foam. Mainly white colours are used with some blue aswell and there are no special effects which keeps the music video quite simple.

London Calling - The Clash (1979)

This music video uses colour but these seem to be dull and faded. At the beginning there are cuts between the close ups of peoples feet tapping to the music and long shots of the band performing the song. Different camera angles are used to show the band performing. In the video it is raining which shows the band are enjoying themselves and don't care but just want to carry on performing. The mise en scene used of the band performing on a river fits in with the lyrics "i live by the river" there is a cut to the river when these lyrics are sung and at different points throughout the video.