history of the music video - 1990s

Common people - Pulp (1995)

 There are bright colours used in this video which will attract the audiences attention. The use of the people dancing in the background with the singer miming the words in the foreground makes the video almost strange which may appeal to the audience. There are many special effects used such as when it appears as though he is in a trolley but the trolley seems huge and he seems small. This adds to the strangeness but also fits in with the lyrics as he is in a supermarket. The woman in the video is wearing a short, low cut dress which may appeal to the male audience as she appears sexualised. There are then cuts between the band performing showing different camera angles, the narrative and the people dancing on the dancefloor. 

Smells like teen spirit - Nirvana (1991)

 The  mise en scene used from the start of this music video immediately makes it seem dark and ''grungy" as it is in a smoky room and uses dark colours. There are cuts between performance shots and cheerleaders dancing which seems to contrast with the mise en scene and the style of the song. The audience are shown to be dancing to the song and enjoying the music.The cheerleaders are shown to be dancing sexualy which may appeal to the male audience of the song. The fast cuts between performance shots, the dancers and the audience fit in with the fast paced song.

Stay Together - Suede

The music video begins in black and white with a slow panning shot to different people who seem to be sad. This then changes to colour showing the singer performing the song. There are cuts between performance shots and shots using special effetcs which make it seem as though people are flying around the sky. The occasional cut is in black and white but most of them are in colour which make them stand out more. There are fast paced cuts between people and buildings which make it mysterious for the audience but fit in with the song. The special effect used to make the singer seem as though he is upside down make the video seem strange to the audience enticing them to watch further.