history of the music video - 2010's

Live while we're young - One Direction (2012)

 This music video begins with the band asleep which make them seem like average teenage boys. This then cuts with performance videos of close ups of different members of the band singing and playing th guitar. The video shows the different personalities of all the members of the band appealing to the audience as it makes them feel as though they know them personally. They are shown dancing around, having fun and doing ordinary teenage things which will apeal to the target audience of teenagers as it will seem as though the band are just like them. Different camera angles are used to show different performance shots and the mise en scene is bright colours which will appeal to the younger audience. There is humour added throughout which will keep the video interesting and make the audience want to carry on watching. The cuts to the band dancing with other people in the background also fit in with the music and the lyrics as the music speeds up. Towards the end, when they are in the paddling pool wet, this will appeal to the female audience as they see the band as good looking and fun. 

Boyfriend - Justin Bieber (2012)

This video begins with cuts between close ups of Justin's face, a girls face and different mise en scene. He is then shown whispering the lyrics of the song to a girl which will appeal to the female audience as they will see him as sexualised and they will also want to be that girl. Girls are shown watching him on their phone which will again appeal to the female audience as they will do the same, this also makes him seem as though he is very popular and people want to watch him. The mise en scene is quite dark at the beginning but this chnages to bright colours which will attract the audiences attention. There are cuts between him driving a car with girls watching him which make him seem 'cool', girls dancing which may appeal to a male audience, him bieng with a girl and performance shots. 

Lego house - Ed Sheeran (2011)

Ths begins with a crowd cheering for Ed Sheeran which shows lots of people like him and want to see him. As the song starts this then cuts to a close up of him walking down the street. There are cuts between panning shots of the mise en scene of the sountryside, performance shots of him singing and him doing normal everyday things. This make him seem like an average person who does normal everyday things which will appeal to the audience as he will seem just like them. He is wearing a hoody and jeans which also make him seem like the average person. Different camera angles are used to show the different mise en scene. There are occasional shots of him breaking lego throughout the video which fits in with the lyrics.

history of the music video - 2000's

Crazy in love - Beyonce (2003)

 The video begins with a close up of Jay Z which then cuts to Beyonce walking down the street. She is wearing a tight, low top and shorts which may appeal to the male audience as it is showing her as sexualised but also the female audience as they will want to be like her. Slow motion effects are used and close ups of her walking from behind which add to her being sexualised. She is then shown dancing in a sexualised way again appealing to the male audience, this also fits in with the music. This cuts to her dancing with other people, the mise en scene of the run down buildings contrast to the music and the clothes worn which make the music video more interesting. The bright colours then change to darker colours with a fire as Jay Z returns and Beyonce is dancing in the rain which makes the audience want to carry on watching. 

Since u been gone - Kelly Clarkson (2004)

 This video begins with a panning shot to show the mise en scene of the room which then ends on Kelly Clarkson. There are cuts to different camera angles of her as she is miming the lyrics of the song. The narrative is quite important in this music video, she is shown to be just like a normal person, sat in her house and not being able to find anything to wear. This will appeal to the female audience as she will seem just like them and the lyrics will seem as though she is going through the same things as an average person does. This is in contrast to the performace shots when the song seems to speed up. These show her as not a normal person living an everyday life but show her enjoying herself unlike in the narrative of the video. As the music speeds up the pace of the cuts between performance and narrative also speed up.

Fallin' - Alicia Keys (2001)

 This video begins with a long shot which then zooms in to an extreme close up of Alicia Keys face as she is singing the song, this shows her emotions to the lyrics. This is cut with shots of her playing the piano. There are cuts between performance shots using different camera angles and narrative shots of her leaving on a train. The pace of the shots vary according to the speed of the song, speeding up when the song speeds up and slowing down when the song slows down.

history of the music video - 1990s

Common people - Pulp (1995)

 There are bright colours used in this video which will attract the audiences attention. The use of the people dancing in the background with the singer miming the words in the foreground makes the video almost strange which may appeal to the audience. There are many special effects used such as when it appears as though he is in a trolley but the trolley seems huge and he seems small. This adds to the strangeness but also fits in with the lyrics as he is in a supermarket. The woman in the video is wearing a short, low cut dress which may appeal to the male audience as she appears sexualised. There are then cuts between the band performing showing different camera angles, the narrative and the people dancing on the dancefloor. 

Smells like teen spirit - Nirvana (1991)

 The  mise en scene used from the start of this music video immediately makes it seem dark and ''grungy" as it is in a smoky room and uses dark colours. There are cuts between performance shots and cheerleaders dancing which seems to contrast with the mise en scene and the style of the song. The audience are shown to be dancing to the song and enjoying the music.The cheerleaders are shown to be dancing sexualy which may appeal to the male audience of the song. The fast cuts between performance shots, the dancers and the audience fit in with the fast paced song.

Stay Together - Suede

The music video begins in black and white with a slow panning shot to different people who seem to be sad. This then changes to colour showing the singer performing the song. There are cuts between performance shots and shots using special effetcs which make it seem as though people are flying around the sky. The occasional cut is in black and white but most of them are in colour which make them stand out more. There are fast paced cuts between people and buildings which make it mysterious for the audience but fit in with the song. The special effect used to make the singer seem as though he is upside down make the video seem strange to the audience enticing them to watch further.

history of the music video - 1980s

Can you feel it - Jackson 5 (1980)

This music video hugely relies on special effects. The band are shown to be 'gods' or 'superheroes' throughout by walking on water like jesus and saving people. This almost makes it seem to the audience as though they are superhuman as they have a band and are famous. There are sound effects used over the top of the music which help to explain the narrative of the video but also take away from the main purpose of the video which is the music as it is sometimes hard to hear the music. Orange and yellow are the main colours used which are bright and clours which are usually associated with god and superhumans.

New Order - Blue Monday (1983)

 This video begins with fast cuts between different bright colours and special effects, the speed of the cuts fit in with the beat of the music. There are then cuts between many different things happening such as planes flying through the sky and soldiers walking through a field. It is hard to tell exactly what is happening as there are so many special effects making the colours so bright. However, this fits in with the music. There are cuts to a blue screen with different patterns in white throughout the video which add to the mysteriousness which may appeal to the audience and make them want to continue watching the video and listening to the music.

Love will tear us apart - Joy Division (1980)

 The video begins with a shaky camera shot going up the stairs, special effects are used to make it seem almost cartoon like. The repetition of the door opening is used which fits in with the music as that part is also repetitive. The door then appears to change colour to white and is no longer cartoon like. This then cuts to the band performing the song. The mise en scene used, the empty room they are performing in, adds to the effect and may appeal to the audience of this kind of music. The cartoon like special effect returns again later in the video which makes it more interesting keeping the audience entertained. There are cuts between long shots of the whole band, close ups of individual members of the band and extreme close ups of the band playing instruments. The colours used are mainly dark throughout which keeps the video quite simple and fits in with the slow and meaningful lyrics.

history of the music video - 1970's

Space Oddity - David Bowie (1972)

 This video begins with the special effect of a blue squiggly line which cuts to the singer, this line then keeps appearing through the video. Colours are now used with special effects to make them more vivid. There are cuts to different camera angles of the singer with the camera occasioanly zooming in. Strange camera angles are used and the camera sometimes wobbles to make the music video seem slightly strange, along with the vivid colours, which may appeal to the audience of the band and the song. The video is quite simple with just the use of the singer and no extra people but the special effects make it more interesting for the audience so they want to carry on watching and listening. They will also help the audience to remember the song. 

It's only rock and roll - Rolling Stones (1974)

This video contains no narrative with just the band performing, The mise en scene used, the bouncy castle and the sailor outfits make the video seem a bit strange but this may add to the fun of the video and appeal to the target audience of this type of music. There are cuts between long shots of the whole band and close ups of separate members of the band. They are shown danicng which may also add to the fun and humour of the video as this shows the band having a good time while they are performing. The bouncy castle begins filling up with foam towards the end of the video which adds to the strangeness but also ther humour as the drummer seems to be drowning in the foam. Mainly white colours are used with some blue aswell and there are no special effects which keeps the music video quite simple.

London Calling - The Clash (1979)

This music video uses colour but these seem to be dull and faded. At the beginning there are cuts between the close ups of peoples feet tapping to the music and long shots of the band performing the song. Different camera angles are used to show the band performing. In the video it is raining which shows the band are enjoying themselves and don't care but just want to carry on performing. The mise en scene used of the band performing on a river fits in with the lyrics "i live by the river" there is a cut to the river when these lyrics are sung and at different points throughout the video.

History of the music video - 1960s

Hard days night - Beatles (1964)

This video is from the film 'hard days night.' At the beginning there are the use of titles on the screen with the name of the song. In this music video the bands characters and personalities are shown  more through narrative. A big crowd of people are shown chasing the Beatles wanting to see them which shows they are a well known, popular band. There is the use of comedy throughout with people falling over and the crowd running past the band while they are on the phone. There are many different cuts to different scenes, settings and mise en scene which keep the music video interesting and help to explain the narrative of the video. The cuts also show the crowd are chasing the band everywhere. There are close ups of members of the bands' faces juxtaposed with close ups of the crowds faces to show their reaction when they get a glimpse of the band. The crowd are all female and we come across a few male throughout the video who don't seem to be bothered about the band while the female are chasing them, this sexualises the band.

Be my baby - The Ronettes (1963)

This video just contains performance and is entirely in black and white. There are cuts from long shots of the 3 singers to close ups of their faces as they are performing. There is a crowd in the background shown to be enjoying the music and we can hear cheering from them throughout the video. There are also dancers behind the singers who add to the entertainment of the video. Different camera angles are used to show the singers and dancers. The singers also dance which could possibly show them in a sexual manner and make them appeal to men.

Good vibrations - The Beach Boys (1966)

This music video begins with a fade in with an angled camera shot of the band performing the song. There are cuts to different close ups of members of the bands and instruments from different angles. It is entirely in black and white with just performance shots. The camera zooming in on the band is an effect used. As the song slows down there is a cut to a close up of a girl smiling as she hears and sees the band, this could make the band appeal to women. There are then cuts between the band performing and the girl watching.

History of the music video - 1950's

Hound dog - Elvis Presley (1956)

This isn't a music video as such as it is more of a performance video with just Elvis Presley performing the song the whole way through. It is just black and white and there is no use of colour. The video is trying to sexualise Elvis with his dancing throughout. The camera mainly focuses on Elvis with no changes of camera angles or cuts although there is the occasional cut to close ups of the guitar player. 

Great balls of fire - Jerry Lee Lewis (1957)

Similarly to 'hound dog' this video is also purely performance with no use of colour. However there are more cuts to close ups and long shots used in this between the different members of the band, but these are always slow cuts. The cutting speed does speed up with the lyrics "mine, mine, mine" which adds effect and fits in with the music. 

Tutti Frutti - Little Richard (1955)

 Again this video has no narrative and is just performance based. It has an introduction to the song at the beginning before the song begins. The video begins with a long shot with the singer performing in the background, the dancers in the foreground and an audience at the side. The dancing and the reactions from the audience make the music seem fun and enjoyable to listen and dance to. There is then a cut to a closer shot of the singer with the band in the background showing they are also enjoying themselves. There are the different slow cuts throughout the video to different camera angles of the audience shown clapping and having a good time, the dancers who seem to be enjoying themselves and the singer who is entertaining everybody. Again, the whole video is in black and white.