conventions

Conventions of digipacks

• Many indie digipacks are kept simplistic with the front cover featuring a simple shot of the artist and the text kept to a minimum with just the artist's name and the album name. This shows how the artist wants the photo to be the main attraction as this is the first thing that the audeince's attention will be attracted to.
• The back cover usually follows the same theme so it ties in with the front cover. It usually has a very minimalistic look with a font used for the track lisitngs that is the same as a font used for the front cover. 
• The inside follows the same theme as the rest of the digipack which is minimalistic. Some inside panels contain lyrics to songs included in the album. 
• The fonts are usually kept to a minimim with just two or three fonts used.
• The colours are also kept to a minimum to keep the digipack simple. 
• Many of them have an added effect to make them look older.
• The photos used are usually not posed but more of a natural photo to make it look like the artist cares more about the music that their image.
• Production credits are included at the bottom of the back cover. 

Conventions of magazine adverts

• Indie artist's magazine adverts usually follow the theme of their digipack to link everything together.
• Many of them include a simple shot of the artist which draws the target audience in and makes the artists the main attraction. Again, this is usually a more natural shot and is not posed.
• The different text fonts are kept to a minimum and are simple to keep the main focus on the artist. The artists name is usually the biggest text and is placed at the top on most magazine adverts to show that the artist is the most important subject. The album name is usually the second biggest font as this is also an important aspect in the magazine advert. The rest of the text is usually smaller as it still needs to be included but is not as important.
• In many magazine adverts ratings from magazines, radios and newspapers are included to persuade the audience to buy the album. 
• The artists or recording company's websites are very often included at the bottom to allow the audience to find out more information. 
• The colours and fonts used usually tie in with them on the digipack in some way.