magazine advert research

This magazine advert advertising Lana Del Rey's 'Born to die' album is kept quite simple with the text, photo and colours. It uses a simple mid shot which is placed in the middle of the advert, this will immediately draw the audiences attention to the artist which is the main subject. The artist is looking straight at the camera so it is as though she is making eye contact with her audience, this will draw people in to the advert. Simple fonts are used for the text and the different fonts are kept to a minimum, this will keep the main focus on the artist. The artists name is in the biggest font showing she is the most important part of the advert followed by the album title. The white text for 'Lana Del Rey' matches her white top while the blue text for 'Born to die' matches the sky, this ties the whole advert together. An effect has been added over the photo to make it look as though it is old. Text informing the audience of when the album is out is included at the bottom along with singles included in the album and the artist's website.                                        

Many digipacks and magazine adverts seem to use a simple mid shot, this will focus the audiences attention on the artist as their eye will go immediately to the photo of them. It also keeps it simple so there aren't any distractions to take their attention off the main focus which is the artist.

I have decided to use the same convention and am going to take some simple mid shots on varied backgrounds. Both outside with interesting backgrounds and also on plain backgrounds to see which will work the best.






Ellie Goulding's magazine advert uses a simple shot of the artist which seems as though it is not posed. It is more of a natural photo which is a convention of indie artists magazine adverts. Ratings from magazines are included at the bottom to persuade the target audience to buy the album. The text is kept simple with only two different fonts used and it all being white. This also makes it stand out against the dark background. The artists name is in a bigger font which makes it stand out more than all the other text. Websites for the artist and recording company are placed at the bottom so the audience can find out more information if they want to.