editing and effects

We have now got all our filming done and are in the process of editing it all. We wanted to include different effects to make the music video more interesting and to keep the audience interested. We have used time lapsing and sped this up for clouds and a clock to make it look like time is passing fast, we also thought this was more interesting and looked better than just speeding up normal footage as it has a more 'juttery' effect.
Clock and cloud editing:

For some of our performance shots we have added a sepia and grain effect to make it seem quite old. This is quite a common convention used in indie artists videos as it makes the footage seem less clear and as though little budget has been spent on it.
Performance shots:

We are going to make some of the shots reverse, for example the rose, to make it seem as though the girl in the video is trying to repair her love with her boyfriend as she is putting the rose back together. This is also more interesting for the audience than the normal forwards footage.