digipack draft

I used a recurring theme of roses throughout the digipack as this fits in with the rose in the music video and connotes the love in the video. This is like Nina Nebit's "the apple tree" album cover which uses the background of an apple tree. Like the magazine advert, I wanted to keep the digipack simple which follows conventions of other indie artists such as Lana Del Rey. I also used lyrics for some of the panels as in my research I found many artists did this. I used a swirly font for the artists name as this fits in with her name and also the rose theme. I used a block font for the album name, the lyrics and the song titles to keep it consistent throughout the digipack. These are also the same two fonts that I used in the magazine advert. I used opacity on the front and back covers so you can still slightly see the roses through the photos of the artist. I also used opacity on the 3rd panel so you can see the roses over the top of the photo with the artist. I made the back cover look like it is the same photo as the front cover but from behind so the front and back of the artist is shown.

magazine advert draft 2

I decided the roses in the background didn't work as well as the natural outside setting. This background looks more effortless which is another convention of indie artists. I still kept the advert simple like the draft. I used a swirly font for the artists name as this fits in with the name and conventions of indie artists. I then used a block font for the rest of the writing as this is easier to read ans simple, but I also wanted to keep this consistent throughout the magazine advert and digipack.

magazine advert draft

I decided to use the roses as a background as I thought this would tie in with the roses in the music video. I kept the magazine advert simple like that of Lana Del Reys as this is a convention of indie artists. I used the same colour as the artists top for the artists name and the same colour as the roses for the rest of the writing to keep the colours consistent.

conventions

Conventions of digipacks

• Many indie digipacks are kept simplistic with the front cover featuring a simple shot of the artist and the text kept to a minimum with just the artist's name and the album name. This shows how the artist wants the photo to be the main attraction as this is the first thing that the audeince's attention will be attracted to.
• The back cover usually follows the same theme so it ties in with the front cover. It usually has a very minimalistic look with a font used for the track lisitngs that is the same as a font used for the front cover. 
• The inside follows the same theme as the rest of the digipack which is minimalistic. Some inside panels contain lyrics to songs included in the album. 
• The fonts are usually kept to a minimim with just two or three fonts used.
• The colours are also kept to a minimum to keep the digipack simple. 
• Many of them have an added effect to make them look older.
• The photos used are usually not posed but more of a natural photo to make it look like the artist cares more about the music that their image.
• Production credits are included at the bottom of the back cover. 

Conventions of magazine adverts

• Indie artist's magazine adverts usually follow the theme of their digipack to link everything together.
• Many of them include a simple shot of the artist which draws the target audience in and makes the artists the main attraction. Again, this is usually a more natural shot and is not posed.
• The different text fonts are kept to a minimum and are simple to keep the main focus on the artist. The artists name is usually the biggest text and is placed at the top on most magazine adverts to show that the artist is the most important subject. The album name is usually the second biggest font as this is also an important aspect in the magazine advert. The rest of the text is usually smaller as it still needs to be included but is not as important.
• In many magazine adverts ratings from magazines, radios and newspapers are included to persuade the audience to buy the album. 
• The artists or recording company's websites are very often included at the bottom to allow the audience to find out more information. 
• The colours and fonts used usually tie in with them on the digipack in some way. 

video first draft

This is the link to the first draft of our music video. We are going to present this to our target audience and ask them for feedback so we can then change parts and add parts to improve. We will re-shoot some parts and edit these in to link together our digipack, magazine advert and music video.

http://youtu.be/7PR6VeUWQpQ

digipack research

Lana Del Rey's born to die album is quite simple with a simple front cover shot outside with not many effects and bold writing. She has used lyrics and kept the background simple.

magazine advert research

This magazine advert advertising Lana Del Rey's 'Born to die' album is kept quite simple with the text, photo and colours. It uses a simple mid shot which is placed in the middle of the advert, this will immediately draw the audiences attention to the artist which is the main subject. The artist is looking straight at the camera so it is as though she is making eye contact with her audience, this will draw people in to the advert. Simple fonts are used for the text and the different fonts are kept to a minimum, this will keep the main focus on the artist. The artists name is in the biggest font showing she is the most important part of the advert followed by the album title. The white text for 'Lana Del Rey' matches her white top while the blue text for 'Born to die' matches the sky, this ties the whole advert together. An effect has been added over the photo to make it look as though it is old. Text informing the audience of when the album is out is included at the bottom along with singles included in the album and the artist's website.                                        

Many digipacks and magazine adverts seem to use a simple mid shot, this will focus the audiences attention on the artist as their eye will go immediately to the photo of them. It also keeps it simple so there aren't any distractions to take their attention off the main focus which is the artist.

I have decided to use the same convention and am going to take some simple mid shots on varied backgrounds. Both outside with interesting backgrounds and also on plain backgrounds to see which will work the best.






Ellie Goulding's magazine advert uses a simple shot of the artist which seems as though it is not posed. It is more of a natural photo which is a convention of indie artists magazine adverts. Ratings from magazines are included at the bottom to persuade the target audience to buy the album. The text is kept simple with only two different fonts used and it all being white. This also makes it stand out against the dark background. The artists name is in a bigger font which makes it stand out more than all the other text. Websites for the artist and recording company are placed at the bottom so the audience can find out more information if they want to.