pre production - Goodwins theory

Goodwins theory

Andrew Goodwin's 5 key aspects:

• Thought beats - seeing the sound
• Narrative and performance
• The star image
• Relation of visuals to song
• Technical aspects of music video

Thought beats

• Look at the music and take into account structure
  we are going to do this by taking into account the slow and fast parts of the song and editing in time to the pace of the music. We will also make sure the structure of our video fits in with the lyrics of the song for example the flash backs to the memories will be in the middle of the song when it speeds up and there will be fast cuts to these. The slow motion and sped up parts will also fit in with the pace of the music.

• The voice - the artists voice is unique
  We will show this by having close ups to the artist singing so the audiences attention is focused on her singing and the lyrics of the song.
• Artists mode of address this can be seen as stories
  We will show memories from the artists past so the audience understand her background and the narrative of the video.

Narrative and performance

• Don't give complete narrative
  Our whole video won't be narrative, we will have performance shots intergrated with narrative to keep the audience interested and entertained. We will also miss parts of the narrative out to keep the audience thinking while also making sure they don't get bored watching just narrative. This will also make sure it looks like a music video and not a film but while also having some narrative in there.
  
• Should ignore common narrative
  We will make the video our own and not use common cliche's used in many music videos such as the fans chasing the artist.
  
• Have a motif that's repeated
  As our song is called time and is about waiting we are going to have an image of a clock repeated throughout the video at dofferent parts. This will link into the lyrics and the narrative of the song.
• The audience need to believe it is real
  We will make the music video believable to the audience by making sure the lyp syncing is in time in the performance shots. We will also make sure the narrative is believable and not too over the top but while also keeping it entertaining for the audience.
  
  
  
  Star image 
  
  
  • Describes the development of the star over time
    This will be shown through her costume and her performance. Her performance will be more rehearsed and the costume will be appropraite for her age and the audience.
  • Personality
    We will show our artists personality throughout the music video. This can be done in the shots of the memories with her boyfriend and also the performance shots. Her personality can also be shown through her costume and outfit choices.
  • Mise en scene
    We will use appropriate clothing and props that fit in with our artists overall image and also the lyrics and overall song. We are using props such as flowers and fruit which symbolise different lyrics and parts of the music video.
    
    
    Relation of visuals to song
  • Illustrate - use a set of images to illustrate the meaning of lyrics and genre.
    We are going to use images such as a flower which will symblise love is teomparary like a flower, a lemon which will show love is bitter sweet and a clock which will sybolise time and waiting. This will fit in with the meaning of the lyrics and help to explain them while also explaining the narrative to the audience.
     
  • Amplify - Meanings are manipulated and constantly shown through the video.
    The clock will be repeated several times throughout the video showing the meaning of the song is about waiting. The memories will also be shown trhoughout the video with an added effect such as black and white or sepia to make it obvious to the audience that they are memories and in the past.
     
  • Disjunctive - where the meaning of the song is completely ignored
    We will nit be using this as we are going to take into account the meaning of the song and our narrative will link in with the lyrics so it makes more sense for the audience when watching our music video.

   
  Technical aspects
   
  • Camera, movement, angle, mise en scene, editing, sound and special effects.
    We are going to use different angles and a range of different shots to add variety to our music video and keep it entertaining so the audience don't get bored watching it. Lots of our mise en scene will symbolise different things for example love and waiting. We will add effects in editing such as slow motion and sped up parts to fit in with the music and also black and white or sepia for the memories.
     
  • Edit to the beat We will edit our shots to the beat of the music to emphasise the important parts. For example at the beginning the song starts slow so the cuts will also be slow but as the song becomes faster there will be more fast paced cuts