music video analysis

Video games - Lana Del Rey

 

This video begins with a close up shot of Lana Del Rey which immediately allows the audience to get to know the singer, this then cuts to a clip of people riding on bikes which is made to look as though it is being filmed by herself without the technical camers and editing as the camera appears to be shaky. This is used regularly throughout the music video making the video seem effortless with a low budget.There are very fast cuts throughout the music video to clips of different parts of the narrative, these fit in with the beat of the music which helps to emphasise the important parts of the song. Some of these clips have added effects such as sepia and black and white which make it seem old and very much indie. Lana Del Rey doesn't appear in the video much herself but when she does she seems innocent and is just stood singing which keeps the music video simple, this also shows the audience her personality. The shots of her will also appeal to a male audience as she is shown to be attractive with her clothing and the performance. There are a few repeated shots and motifs such as the American flag which gives background knowledege of her as she is American, this is always in colour which makes it stand out when juxtaposed with black and white or sepia shots enabling the audience to notice it. 

 Many of the cuts seem slightly random for example from the men jumping into a swimming pool to a stage with people playing insruments, however this keeps the audience watching closely and observing what is happening. Some clips also seem quite fuzzy and hard to work out which again keeps the audience watching however this could have the opposite affect and instead confuse the audience. The clips with the papparazzi and flashing cameras will make Lana Del Rey seem popular as it shows many people want to see her, this seems to be used quite generically in music videos. This is also another clip that is repeated throughout the video bringing the audiences attention to it. The cuts to the Hollywood sign and Hollywood stars will bring fame to the audiences attention again making Lana Del Rey seem popular so the audience will want to listen to more. There are cuts to a cartoon clip of 3 women dancing which makes the video seem quite surreal and attracts the audiences attention as they will want to know why it is there. Towards the end of the video, clips the audience have already seen are returned to which will help to bring the whole narrative together while also reminding the audience of important parts.