Treatment

Our music video will be split into three sections due to the tempo of the song and our narrative. The beginning slow bit of the song will introduce the artist as our aim is to introduce Bliss to her target audience and release her with a song. The mise en scene will be very carefully planned due to fashion trends of the time and to make sure the audience, in particular girls, accept her. The middle section of the song will be where our narrative is introduced, Bliss will be sat watching a cinema screen where memories of her and a boy will be played. The cutting speed and general pace will be significantly increased and fit to the rhythm of the song. The end section will be slowed down and more performance and artist shots will be shown as the narrative draws to a close. Alongside the narrative we will include some slow motion and sped up shots of objects such as flowers and a lemon and we will include shots of crowds and the weather to show the influence of time. 

pre production - lyric analysis

Lyric analysis

"Time" Chase and Status (feat. Delilah)

If you can find the time
To give your love to me
I will wait for you
If that's all you need
(Time, Time)
If you can find the time
(Time, Time)
If ever you're free
Just drop me a line
And tell me where you'll be
I'll be right here
If you can find the time
Just be sincere.
If you can find the time
I'll wait for you.
But if you can't find the time
(Time, Time, Time)
Then cut me loose.
'Cause I don't have the time
And I don't have the patience
What do you take me for
Why must I wait
'Cause while you decide
I'm fucking suffocating
'Cause if you can't find the time
My bleeding heart won't make it [x2]
If you can find the time
To give your love to me
Just drop me a line
And tell me where you'll be
I'll be right here
If you can find the time
Just be sincere
'Cause I don't have the time
And I don't have the patience
What do you take me for
Why must I wait
'Cause while you decide
I'm fucking suffocating
'Cause if you can't find the time,
My bleeding heart won't make it [x3]
I'll be right here
If you can find the time
Just be sincere
If you can find the time
I'll, I'll wait for you
But if you can't find the time
Then cut me loose.
'Cause I don't have the time
And I don't have the patience
What do you take me for
Why must I wait
'Cause while you decide
I'm fucking suffocating
'Cause if you can't find the time
My bleeding heart won't make it [x3]
'Cause I don't have the time [x6]
My bleeding heart won't make it 

 

The lyrics of this song seem to be about a girl and a boy who's relationship is breaking down. Lyrics such as "and I don't have the patience" suggest the girl is sick of waiting for the boy but the reason she is doing this isn't shown in the lyrics. On the other hand lyrics such as "I will wait for you" show that the girl still wants the bo and will wait for him no matter what. She is almost begging her boyfriend to come back but at the same time saying she can't wait any longer. This song uses a lot of visual imagery such as "bleeding heart" which allows the listener to think deeper into the song and think of a deeper meaning rather than the song just saying exactly what it means. Lines such as "if ou can find the time" seem to show the girl as questioning their love while lines such as "to give your love to me" are quite personal and show that the girl does still love him. The girl is clearly very undecisive about the relationship and the mood and feeling are very clear to the audience. We want to show this through the narrative in our music video.

pre production - Goodwins theory

Goodwins theory

Andrew Goodwin's 5 key aspects:

• Thought beats - seeing the sound
• Narrative and performance
• The star image
• Relation of visuals to song
• Technical aspects of music video

Thought beats

• Look at the music and take into account structure
  we are going to do this by taking into account the slow and fast parts of the song and editing in time to the pace of the music. We will also make sure the structure of our video fits in with the lyrics of the song for example the flash backs to the memories will be in the middle of the song when it speeds up and there will be fast cuts to these. The slow motion and sped up parts will also fit in with the pace of the music.

• The voice - the artists voice is unique
  We will show this by having close ups to the artist singing so the audiences attention is focused on her singing and the lyrics of the song.
• Artists mode of address this can be seen as stories
  We will show memories from the artists past so the audience understand her background and the narrative of the video.

Narrative and performance

• Don't give complete narrative
  Our whole video won't be narrative, we will have performance shots intergrated with narrative to keep the audience interested and entertained. We will also miss parts of the narrative out to keep the audience thinking while also making sure they don't get bored watching just narrative. This will also make sure it looks like a music video and not a film but while also having some narrative in there.
  
• Should ignore common narrative
  We will make the video our own and not use common cliche's used in many music videos such as the fans chasing the artist.
  
• Have a motif that's repeated
  As our song is called time and is about waiting we are going to have an image of a clock repeated throughout the video at dofferent parts. This will link into the lyrics and the narrative of the song.
• The audience need to believe it is real
  We will make the music video believable to the audience by making sure the lyp syncing is in time in the performance shots. We will also make sure the narrative is believable and not too over the top but while also keeping it entertaining for the audience.
  
  
  
  Star image 
  
  
  • Describes the development of the star over time
    This will be shown through her costume and her performance. Her performance will be more rehearsed and the costume will be appropraite for her age and the audience.
  • Personality
    We will show our artists personality throughout the music video. This can be done in the shots of the memories with her boyfriend and also the performance shots. Her personality can also be shown through her costume and outfit choices.
  • Mise en scene
    We will use appropriate clothing and props that fit in with our artists overall image and also the lyrics and overall song. We are using props such as flowers and fruit which symbolise different lyrics and parts of the music video.
    
    
    Relation of visuals to song
  • Illustrate - use a set of images to illustrate the meaning of lyrics and genre.
    We are going to use images such as a flower which will symblise love is teomparary like a flower, a lemon which will show love is bitter sweet and a clock which will sybolise time and waiting. This will fit in with the meaning of the lyrics and help to explain them while also explaining the narrative to the audience.
     
  • Amplify - Meanings are manipulated and constantly shown through the video.
    The clock will be repeated several times throughout the video showing the meaning of the song is about waiting. The memories will also be shown trhoughout the video with an added effect such as black and white or sepia to make it obvious to the audience that they are memories and in the past.
     
  • Disjunctive - where the meaning of the song is completely ignored
    We will nit be using this as we are going to take into account the meaning of the song and our narrative will link in with the lyrics so it makes more sense for the audience when watching our music video.

   
  Technical aspects
   
  • Camera, movement, angle, mise en scene, editing, sound and special effects.
    We are going to use different angles and a range of different shots to add variety to our music video and keep it entertaining so the audience don't get bored watching it. Lots of our mise en scene will symbolise different things for example love and waiting. We will add effects in editing such as slow motion and sped up parts to fit in with the music and also black and white or sepia for the memories.
     
  • Edit to the beat We will edit our shots to the beat of the music to emphasise the important parts. For example at the beginning the song starts slow so the cuts will also be slow but as the song becomes faster there will be more fast paced cuts

pre production - summary of roles

Summary of roles:

We are going to collaborate together to do the filming and editing as we both wanted to experience and play a part in the coming together of the whole music video. This will allow us to gain new skills and build up on the ones we already have in different areas rather than just in either filming or editing. This also meand that we can bring our individual editing and filming skills from previous
media projects into this one. Therefore we will both play a part in being the producer, director and camera editor while also editing the video.

However, we split the pre production up into separate sections and each had a different section to do. I did the location recce, soryboard, costume and mise en scene while Elise did the shotlist and interaction with target audience. We felt that this was the best and

most efficient way to go about doing the pre production.

pre production

We couldn't find an e-mail address for the record company mercury so instead contacted them to ask permission to use Chase and Status's song "Time" via twitter.

pre production - interaction with target audience

Interaction with target audience.

We mutually decided to put a lot of thought into our target audience and consistently get feedback throughout the pre production process to ensure we created and produced a music video that introduces a main stream artist that will be well received. We decided to brief a selection of target audience about what we were thinking about doing with our video, as our artist is a girl and she is mainstream we knew there was a lot we had to consider. With our artist being a mainstream female she is vulnerable to attack from critics and more importantly, to dislike from the target audience who could instantly repel the artist if constructed and shown the wrong way. With teenagers and young adults having a lot of power with social media and opinion being so easily published we decided we needed to tread carefully with our artist.

We have decided to create a video where the female is dressed according to preference of our target audience whilst also being in accordance with her own individual style which is what we are trying to exaggerate. We have decided to stay well away from the high budget video kind of thing where material possessions are a focal point of the video as this comes under scrutiny often and we need our artist to be accepted.

Using a video with our artist and a boy we are hoping that this will make girls accept her as a genuine and relatable artist with a situation that people may be able to relate to. We hope there will be no resentment to the artist. We are going to slightly sexualise the artists clothes to hopefully attract boys also.

Here are some questions we asked some of our target audience:

Would you appreciate a video with the narrative of a young couple and their story?


What do you find intimidating about mainstream female artists?


What kind of things do you like seeing in young, female solo artists videos?


Do you like the idea of not seeing a female artist dancing in minimal clothing or do you think that's just what mainstream is now?

pre production - costume and mise en scene

Costume

For the shots of the boy and girl together the girl will wear simple clothing to show that nothing else matters when they are together. This will also make sure the audience focus their attention more on the what is happening rather than what she is wearing Our artist is main stream and we want to show this through the clothing in our video. We think that this type of clothing is what the normal everyday girl of this age would wear therefore our target audience of teenagers and young adults will be able to relate to this. 

Some examples:

Black shorts

                                                                         White jumper

Black ankle boots 

                                                             skinny jeans

The boy in these shots will be very much the same, wearing casual clothes. This will again make him seem like the normal everyday boy and will helpo the video to appeal to a male and female audience.
 Examples:

 

Jeans

                                                                                                                   Casual top

In the performance shots the girl will be more dressed up to show variety in the video and also sticking to conventions of music videos as our artist is mainstream. However, she won't be very dressed up as his will again detract the audiences attention away from the song and the narrative of the video. We also want to show a difference between the performance shots and the narrative shots to keep the video interesting for the audience. We want to appeal to a male audience through her clothes but while at thye same time making sure they are not too revealing. This will ensure that we are also appealing to the female audience as they can relate to her still.

Examples:

Black disco shorts
 White top









Red heels



 Pink top

 

 Props

A clock will be used throughout the video as the song is called "time". In the narrative the couple are waiting for the boy to go away so the clock will symbolise this and show they are waiting. There will be cuts to the clock throughout the whole video with the time getting nearer and nearer to the time that the boy has to leave. We will use time lapse and speed this up to make it look as thought time is passing faster.

A rose will be used as this symbolises their relationship. Flowers are temporary and don't last forever, similarly their love is temporary and will end up breaking down in the end. It will also show the stage their relationship is at. When the rose is falling apart this will symbolise their love falling apart however when the rose is whole this will show their relationship is good.  

        A lemon or another fruit will be used to also symbolise their relationship. It will show that love is bitter but sweet like the fruit. These objects will be cut to throughout the video to symbolise thier relationship and help explain what is happening in the narrative.