Final video

Time by Bliss

This is our final music video, we followed the feedback from our target audience and re-filmed some more random shots then edited these in to make it more obvious that there are supposed to be random things throughout. We also filmed some different shots for the ending to make the narrative clear that they are arguing and splitting up towards the end. We edited all the filming together to the beat so it speeds up when the music speeds up and slows down when the music slows down, this will make it more interesting for the audience and make important parts of the music stand out. We filmed some more performance shots to add in to the middle of the video as we only originally had these at the beginning and the end but our target audience said they would prefer it if we had more. We decided to add a sepia effect over the whole video to give it an old effect as this is a convention used in many other indie music videos, this will also tie in with my magazine advert and digipack as they also follow this colour scheme. Some objects are used repeatedly throuoghout the video video for example the rose, clock and clouds. The rose shows their love breaking up and coming together again and also fits in with my digipack. Both the clouds and clock show time passing as the name of the song is time, it shows how their love changes over time. From our original idea we changed a few things as we were going along as we felt this would work better for our video. Instead of using a busy city to show time passing we used clouds and filmed these with time lapse then sped them up in the editing process as this would show time passing fast. We also swapped the shot of the water balloon popping with a shot of paint falling in water as we felt the balloon shot looked slightly amateur and the paint shot would work better with the rest of our video.

magazine advert

After the feedback I decided to choose the magazine advert without the roses as a background as most people preferred this, it also follows conventions of indie artists magazine advert's better as it keeps it simple and natural looking. I kept the large photo of the artist as this will immediately draw the audiences attention to her, making her the main focus. She is looking straight at the camera which makes it look as though she is making eye contact with the audience and drawing them in. I also added a sepia effect to make it look slightly older as this is a convention used by many indie artists. I changed the colour of the artists name and album name to match the colour of the roses in the digipack, this makes it tie in better. I added purchasing options and singles that the album features in  a smaller font to give the audience more information. I included ratings from magazines and newspapers to persuade the audience to buy the album, as these are included in many other magazine adverts. I also included the artists and record companys websites to give the audience the option to find out more information. I moved the text at the bottom from the right hand side to the middle as the audience will be more drawn to it and this is also where it is placed on most other magazine adverts. I also decided to include a small photo of the front cover of the digipack to further tie together the magazine advert and the digipack.

digipack

After the feedback, I changed a few things on the digipack. I added production credits in small credits at the bottom of the back cover along with a barcode to make it look more realistic. I also added more opacity to the photos so the roses can be seen through them more. I added a slight sepia effect to make the digipack as a whole look slightly older.

Feedback

I showed my digipack, magazine advert and music video to a terget audience and asked them to write feedback on what they thought was good, what they thought was bad and what the thought I could improve. This is the feedback I received:

I

digipack draft

I used a recurring theme of roses throughout the digipack as this fits in with the rose in the music video and connotes the love in the video. This is like Nina Nebit's "the apple tree" album cover which uses the background of an apple tree. Like the magazine advert, I wanted to keep the digipack simple which follows conventions of other indie artists such as Lana Del Rey. I also used lyrics for some of the panels as in my research I found many artists did this. I used a swirly font for the artists name as this fits in with her name and also the rose theme. I used a block font for the album name, the lyrics and the song titles to keep it consistent throughout the digipack. These are also the same two fonts that I used in the magazine advert. I used opacity on the front and back covers so you can still slightly see the roses through the photos of the artist. I also used opacity on the 3rd panel so you can see the roses over the top of the photo with the artist. I made the back cover look like it is the same photo as the front cover but from behind so the front and back of the artist is shown.

magazine advert draft 2

I decided the roses in the background didn't work as well as the natural outside setting. This background looks more effortless which is another convention of indie artists. I still kept the advert simple like the draft. I used a swirly font for the artists name as this fits in with the name and conventions of indie artists. I then used a block font for the rest of the writing as this is easier to read ans simple, but I also wanted to keep this consistent throughout the magazine advert and digipack.

magazine advert draft

I decided to use the roses as a background as I thought this would tie in with the roses in the music video. I kept the magazine advert simple like that of Lana Del Reys as this is a convention of indie artists. I used the same colour as the artists top for the artists name and the same colour as the roses for the rest of the writing to keep the colours consistent.